When ads started appearing at the start of YouTube clips I felt a little part of me died inside. Just as I would be if the ABC became a soap box for the highest bidder I was palpably disheartened when YouTube inevitably succumbed to its corporate priority. Although I complain about having to wait the extra 13 seconds for my ‘cats doing stupid things’ videos, the phenomenon does provide good prospects for content creators.
One of the biggest conundrums facing modern media outlets is the fact that few, if any, have a clear strategy (or much knowledge) of how to best use online platforms to make money (Chan-Olmsted, 2014). Even the most successful of social media sites like Facebook and Instagram rely on the content creator but in each instance, aside from the gratification of getting involved there are very few ways to be personally rewarded for sharing content with value. Even in the blogging world it is more difficult to make money than many columnists would have us believe (Trunk, 2009).
YouTube however, through advertising has found an effective way to make money itself while not short changing the vital content creators that add value to the site. By accepting ads on your videos, successful contributors can, with relative ease monetise their association with YouTube (Youtube, 2014). This is a better way of attracting revenue for the content creator than the average blogger who has monetised their site – nobody need engage in shady ethical practices to endorse products in editorial pieces, instead relying on honest, advertising content thus continuing the vital distinction between PR and editorial.
As such, there is hope yet for me if I want to get rich quick by becoming a YouTube sensation – although I think a cosmetic how-to guide video blog is probably out of the question.
Chan-Olmsted, S. (2014). Introduction: Traditional Media and the Internet: The Search for Viable Business Models. Retrieved from http://www.mediajournal.org/ojs/index.php/jmm/article/viewFile/284/179
Trunk, P. (2009). Reality check: You’re not going to make money from your blog. Retrieved from http://blog.penelopetrunk.com/2009/04/21/8-reasons-why-you-wont-make-money-from-your-blog/
YouTube (2014). Thanks for creating with YouTube. Retrieved from https://www.youtube.com/yt/creators/creator-benefits.html