Pinterest

If the old adage that a picture tells a thousand words is in fact true, spending a few minutes on Pinterest a day could be just as enlightening as reading a classic. For a budding journalist like myself, the thought of people sharing and consuming content at such a staggering rate is exciting – yet another way to communicate with a new audience of potential customers.
 
Late last year a study showed that Pinterest had overtaken Twitter in its popularity with American adults (Chan, 2013). This in essence, gives a different sort of power to marketers. Pinterest users tend to be more “engaged” with the site than do users of other sites like Facebook and Twitter and for this reason has been adopted as a powerful tool for prospective social media marketers (Dillon, 2014). 
 
Slowly, it is nice to see that many companies have seen the possibilities that Pinterest provides (Wishpond, 2014). Yet, for me, Pinterest is more about inspiration. Gradually I am finding I use the platform for ideas. I am more likely to search for a certain topic (usually something I am writing or photographing myself) in an attempt to get my own creative juices flowing.
 
This in itself, highlights the marketing potential on social media sites like Pinterest, however, I think search engine optimisation (SEO) will be a major factor of improvement in coming years.
 
References

Chan, E. (2013). LinkedIn, Pinterest more popular than Twiter: study. Retrieved from http://www.reuters.com/article/2013/12/30/us-twitter-study-idUSBRE9BT0QO20131230
 
Dillon, J. (2014). Pinterest Marketing Tips & Strategies – How to Get Twice More Traffic Than Facebook On One Of The Most Underrated Social Networks. Retrieved from http://www.authorityhacker.com/pinterest-marketing-tips/
 
Wishpond. (2014). 15 Facts you Need to Know about Pinterest. Retrieved from http://corp.wishpond.com/pinterest-marketing-resources-for-business/15-facts-you-need-to-know-about-pinterest/
 
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s